About me

I’m Alex Avellaneda, a digital presence consultant based in Bangkok.
I spent 20+ years managing digital presence for global brands including IKEA, Kellogg’s, Novartis, and Popeyes — across e-commerce, reputation management, and multi-location listings in Asia, Europe, and North America. At peak, I oversaw 3,000+ business listings across Google, Bing, Yelp, Facebook, and other platforms.
Working at that scale gives you something most small businesses don’t have: a clear, outside view of what’s actually broken, and what’s worth fixing first. Today, I bring that same structured approach to small businesses and independent founders who want honest analysis without agency retainers or inflated scopes.
I’ve been based in Thailand since 1991, which gives me a practical understanding of both Asian and Western business environments. If something in your digital presence isn’t working, I’ll tell you what it is and what to do about it.
I personally review your digital presence and identify one specific issue that may be holding your business back.
Delivered via email within 24–48 hours. No call required. No sales pitch.